Cobalt Cow – strange name, awesome team
When Nathan, of Cobalt Cow, was commissioned to design the brand and logo for Your Counselling Matters he was quite excited about creating something for the counselling world. Although, initially, he was not keen on the name of the company – Your Counselling Matters – he realised that my reasoning was to let people know that I always want to shift the emphasis from the counsellor to the client. He’s right. My focus is you. You matter.
After doing his background research Nathan said “What really resonated with me is the overwhelming amount of anxiety people have that they aren’t good enough. The massive tangle of feelings wrapped up in unmet expectations from almost every relationship seems to cripple a lot of people.”
I told you he was good!
These observations led him to create our YCM tree…
The concept behind the tree was to visualise the multi-layered process of therapy as being a conduit to explore and unravel the many tightly woven threads of distress and anxiety and thereby create order from chaos.
The colours of the logo/brand lean toward the masculine, representing James as the counsellor, while remaining calm with a reassuring confidence and giving it broad appeal. The overall shape is unique and non-corporate which is synonymous with James.
Even the ‘right-aligning’ of the text against the tree trunk has significance as it represents how counselling may help you in shifting your perspective (because we are often left-aligned).
This brand has many layers and connections:
1. the tree represents wisdom and stability and a connection to something bigger than us
2. the top of the tree represents the brain and the tangled array of emotions
3. the trunk represents growth, strength and time
4. the transition of the tangled cords in the top of the tree down to the parallel, clean lines of the trunk represents the goal of counselling
And finally, Nathan has been able to hide the initials of Your Counselling Matters (YCM) in the tree.
So if you need to re-fresh or launch your brand please reach out to Nathan at Cobalt Cow. You can’t go wrong.